Do you how much online advertising money you will need to spend in order to generate ten leads? Or how many emails you will need…
Gene MarksMay 12, 2022
This article originally appeared in Forbes) A press release from a CRM company called Evergent caught my eye this week. The company announced the release…
Gene MarksApril 22, 2022
(This article originally appeared in Forbes) There’s no need to tell you that prices are up and inflation is high. You read the news. You…
Gene MarksApril 7, 2022
(This article originally appeared in Forbes) Paul Greenberg is a well-known author and expert on customer relationship management systems. He’s also the founder and Managing…
Gene MarksMarch 10, 2022
(This article originally appeared in Forbes) You’ve spent thousands — tens of thousands! — on a customer relationship system and your people aren’t using it.…
Gene MarksFebruary 25, 2022
(This article originally appeared in Forbes) Whenever I discuss CRM systems I always like to say that, regardless of the business or industry you’re in,…
Gene MarksFebruary 10, 2022
(This article originally appeared in Forbes) Whenever I talk to a company looking for a new customer relationship management system, one of the first questions…
Gene MarksJanuary 28, 2022
(This article originally appeared in Forbes) The makers of most mainstream customer relationship management applications like to say that their products can also do email…
Gene MarksJanuary 11, 2022
(This article originally appeared in Forbes) When people discuss their concerns about the cloud it always seems that security leads the list. But to me,…
Gene MarksDecember 30, 2021