crm Archives - Page 4 of 14

Forbes

On CRM: What Are The Most Popular Add-Ons For CRM Applications?

(This column originally appeared in Forbes) My company sells and implements five customer relationship management applications and we’ve been doing this for too long to…

Gene MarksNovember 10, 2022

Forbes

On CRM: Oracle Is Integrating CRM With Assets And This Is Where CRM Is Headed

(This column originally appeared in Forbes) If you want to know where CRM is headed just take a look at what Oracle is doing. At…

Gene MarksNovember 1, 2022

Forbes

On CRM: Here’s How To Fix The Number One Problem You Have With Your CRM System

(This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…

Gene MarksOctober 17, 2022

Forbes

On CRM: Yes, Salesforce Really Did Just Introduce A “Groundbreaking” CRM Feature…Except For One Thing

(This column originally appeared in Forbes) Salesforce has taken a big leap forward in solving what is one of the biggest problems facing its CRM…

Gene MarksOctober 3, 2022

Forbes

On CRM: The One Thing HubSpot Is Missing

(This column originally appeared in Forbes) I have to admit, as a CRM specialist HubSpot has really impressed me over the past few years. What…

Gene MarksSeptember 8, 2022

Forbes

On CRM: Why Salesforce May Not Be Your Best CRM Option

(This column originally appeared in Forbes) This week Salesforce released yet another version of its platform targeted at small businesses. I say “yet another version”…

Gene MarksAugust 26, 2022

Forbes

On CRM: Why CRM Software Comparisons Are Meaningless

(This column originally appeared in Forbes) Are you comparing the features of all those CRM applications in your evaluation? Please…stop. I know: it’s your instinct,…

Gene MarksAugust 12, 2022

Forbes

On CRM: Google Now Offers A Powerful CRM Function…For Free

(This column originally appeared in Forbes) Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their…

Gene MarksJuly 28, 2022

Forbes

On CRM: 1 In 4 Small Businesses Replaced Their CRMs In 2022 And These Are The Lessons Learned

(This column originally appeared in Forbes) A new survey of 300 marketing executives conducted by Third Door Media — the publishers of marketing and SEO…

Gene MarksJuly 14, 2022

Forbes

On CRM: Have You Ever Considered Buying Amazon’s CRM System?

(This article originally appeared in Forbes) Did you know that Amazon has a customer relationship management system for sale? It does. It’s called Amazon Connect.…

Gene MarksJuly 1, 2022