(This column originally appeared in Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. As a lifelong accountant, I have what may be surprising news…
Gene MarksMarch 2, 2023
(This column originally appeared in Forbes) Most software companies don’t have the budgets of Microsoft and Google to spread the awareness of their products and…
Gene MarksJanuary 3, 2023
(This column originally appeared in Forbes) Much has been written and discussed about ChatGPT this past week since its creator, a nonprofit organization called OpenAI,…
Gene MarksDecember 13, 2022
(This column originally appeared in Forbes) I recently came across a blog written by Jake Saper, a general partner at venture capital firm Emergence. The…
Gene MarksDecember 2, 2022
(This column originally appeared in Forbes) My company sells and implements five customer relationship management applications and we’ve been doing this for too long to…
Gene MarksNovember 10, 2022
(This column originally appeared in Forbes) If you want to know where CRM is headed just take a look at what Oracle is doing. At…
Gene MarksNovember 1, 2022
(This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…
Gene MarksOctober 17, 2022
(This column originally appeared in Forbes) Salesforce has taken a big leap forward in solving what is one of the biggest problems facing its CRM…
Gene MarksOctober 3, 2022
(This column originally appeared in Forbes) I have to admit, as a CRM specialist HubSpot has really impressed me over the past few years. What…
Gene MarksSeptember 8, 2022