(This column originally appeared in Forbes) Pipedrive is a good CRM product. But unfortunately a recent press release from the company doesn’t help its credibility.…
Gene MarksMarch 20, 2023
(This column originally appeared in Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. As a lifelong accountant, I have what may be surprising news…
Gene MarksMarch 2, 2023
(This column originally appeared in Forbes) Earlier this month Salesforce, the undisputed leading customer relationship management software provider in the world, announced that it was…
Gene MarksJanuary 19, 2023
(This column originally appeared in Forbes) Most software companies don’t have the budgets of Microsoft and Google to spread the awareness of their products and…
Gene MarksJanuary 3, 2023
(This column originally appeared in Forbes) Much has been written and discussed about ChatGPT this past week since its creator, a nonprofit organization called OpenAI,…
Gene MarksDecember 13, 2022
(This column originally appeared in Forbes) I recently came across a blog written by Jake Saper, a general partner at venture capital firm Emergence. The…
Gene MarksDecember 2, 2022
(This column originally appeared in Forbes) My company sells and implements five customer relationship management applications and we’ve been doing this for too long to…
Gene MarksNovember 10, 2022
(This column originally appeared in Forbes) If you want to know where CRM is headed just take a look at what Oracle is doing. At…
Gene MarksNovember 1, 2022
(This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…
Gene MarksOctober 17, 2022