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    Business Tech Roundup: Salesforce’s Einstein Copilot Brings AI To CRM Forbes

    Business Tech Roundup: Salesforce’s Einstein Copilot Brings AI To CRM

    (This column originally appeared in Forbes)   1 — Salesforce announced the public beta availability of Einstein Copilot. CRM company Salesforce has announced Einstein Copilot — the…
    Gene Marks
    Gene MarksMarch 3, 2024
    Business Tech Roundup: Google’s Gemini Is Coming For Your Business Forbes

    Business Tech Roundup: Google’s Gemini Is Coming For Your Business

    (This column originally appeared in Forbes)   Here are five things in tech that happened this week and how they affect your business. Did you…
    Gene Marks
    Gene MarksFebruary 25, 2024
    The (Very) Emerging Role Of AI In The Accounting Industry Forbes

    The (Very) Emerging Role Of AI In The Accounting Industry

    (This column originally appeared in Forbes)   For accountants like me, the promise of artificial intelligence is exciting. Why wouldn’t it be? The profession’s biggest…
    Gene Marks
    Gene MarksJanuary 1, 2024
    Business Tech Roundup: You Can Now Talk To ChatGPT For Free Forbes

    Business Tech Roundup: You Can Now Talk To ChatGPT For Free

    (This column originally appeared in Forbes)   Here are five things in tech that happened this week and how they affect your business. Did you…
    Gene Marks
    Gene MarksDecember 3, 2023
    Cloud service companies lock customers in while nickel-and-diming them Guardian

    Cloud service companies lock customers in while nickel-and-diming them

    (This column originally appeared in The Guardian) Netflix recently announced another price increase. It was just a couple of bucks. No big deal, right? Wrong.…
    Gene Marks
    Gene MarksNovember 5, 2023
    Big businesses have begun ‘cutting the fat’ Washington Times

    Big businesses have begun ‘cutting the fat’

    (This column originally appeared in the Washington Times) When Elon Musk took over Twitter, many employees either left or were terminated. Some reports claim that…
    Gene Marks
    Gene MarksJanuary 9, 2023
    On CRM: Yes, Salesforce Really Did Just Introduce A “Groundbreaking” CRM Feature…Except For One Thing Forbes

    On CRM: Yes, Salesforce Really Did Just Introduce A “Groundbreaking” CRM Feature…Except For One Thing

    (This column originally appeared in Forbes) Salesforce has taken a big leap forward in solving what is one of the biggest problems facing its CRM…
    Gene Marks
    Gene MarksOctober 3, 2022
    On CRM: Why Salesforce May Not Be Your Best CRM Option Forbes

    On CRM: Why Salesforce May Not Be Your Best CRM Option

    (This column originally appeared in Forbes) This week Salesforce released yet another version of its platform targeted at small businesses. I say “yet another version”…
    Gene Marks
    Gene MarksAugust 26, 2022
    On CRM: What Is Conversational CRM? And Why Should You Care? Forbes

    On CRM: What Is Conversational CRM? And Why Should You Care?

    (This article originally appeared in Forbes) Another year, another CRM buzz-phrase. Every few years the customer relationship management industry seems to come up with buzz…
    Gene Marks
    Gene MarksMay 24, 2022
    What mobile apps are popular with Philly small businesses this year? Philly.com

    What mobile apps are popular with Philly small businesses this year?

    (This article originally appeared in the Philadelphia Inquirer) Josh Davidson is the owner of ChopDawg, a software development company based in Philadelphia. For him, like…
    Gene Marks
    Gene MarksFebruary 14, 2022
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