marketing Archives - Page 2 of 7

Philly.com

Trade shows can be a gamble, but here’s how small business owners can benefit

(This column originally appeared in The Inquirer) After suffering an enormous downturn during the COVID pandemic, the trade show industry has mostly recovered, with one…

Gene MarksJune 25, 2024

Entrepreneur

Red Lobster, Tesla, Panera Bread and Boeing All Have One Thing In Common (And It’s Not Good)

(This column originally appeared in Entrepreneur) In 2023, a Budweiser ad campaign faced severe backlash because it featured a transgender influencer — tanking the company’s sales by…

Gene MarksJune 11, 2024

Philly.com

How small businesses benefit from partnering with ‘fractional’ executives to boost sales and marketing strategies

(This column originally appeared in The Inquirer) Thanks to the pandemic, as well as an expanding remote workforce, better online tools, and the desire…

Gene MarksApril 2, 2024

Philly.com

A program geared toward Latino business owners proves entrepreneurship is not a ‘do-it-yourself project’

(This column originally appeared in The Inquirer) There are approximately 12,000 Latino-owned businesses in Philadelphia and as many as 23,000 in the region. The…

Gene MarksNovember 9, 2023

Philly.com

N.J. launches program to give free marketing services to small businesses

(This column originally appeared in the Philadelphia Inquirer) The New Jersey Economic Development Authority (NJEDA) is giving away free marketing services to small business owners…

Gene MarksMarch 14, 2023

Forbes

Some Businesses Are Getting Booted From Facebook After Being Hacked…And Other Small Business Tech News This Week

(This column originally appeared in Forbes) Here are five things in technology that happened this past week and how they affect your business. Did you…

Gene MarksNovember 27, 2022

Philly.com

Philly area businesses embrace Halloween parades and promos to boost marketing and sales

(This column originally appeared in the Philadelphia Inquirer) When it comes to sales, the holiday season is usually the most important time of the year…

Gene MarksOctober 26, 2022

Podcasts

Businesses Shift Strategies to Digital and text Messaging Marketing

This week’s “On the Mark” episode offers insights on how businesses could approach enhancing their presence in the marketplace. Using online data from SEMRush over…

Gene MarksJuly 8, 2022

Entrepreneur

3 Solid Business Reasons to Avoid Marketing on Twitter

(This article originally appeared on Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. Will Elon Musk buy Twitter? Will Twitter allow more free speech?…

Gene MarksJuly 7, 2022

Podcasts

Resources Supporting Small Business Finding Bipartisan Boost

Small businesses are one step closer to continuing to enjoy the free resources — from marketing advice to retirement consultation — provided by agencies such…

Gene MarksMay 19, 2022