marketing Archives - GeneMarks.com

Philly.com

How your small business can profit from this summer’s events

(This column originally appeared in the Philadelphia Inquirer) With more than half a million visitors expected in Philadelphia in a couple weeks for the FIFA World Cup,…

Gene MarksJune 3, 2026

Philly.com

Google just changed its guidance for small businesses. Here’s what to know.

(This column originally appeared in the Philadelphia Inquirer) AI is already impacting online search, and if your small business relies on the internet for growth,…

Gene MarksMay 19, 2026

Philly.com

How these local entrepreneurs beat the odds when starting a business

(This column originally appeared in the Inquirer) Starting a business is hard, and most fail. But a handful of local entrepreneurs are beating the odds. They’re…

Gene MarksApril 28, 2026

Guardian

Independent bookstores make quiet comeback as big chains dominate retail

(This column originally appeared in The Guardian) For years now, we have heard that Amazon and the big chains are crushing small businesses, but independent bookstores are suddenly making a…

Gene MarksApril 20, 2026

Philly.com

Seeking small-business success in Philadelphia? Here’s some advice from local entrepreneurs.

(This column originally appeared in the Inquirer) Want to start a business or grow your existing business? It can help to lean on lessons learned by…

Gene MarksAugust 20, 2025

Forbes

Business Tech News: The Best Hardware And Software Of 2024/2025

(This column originally appeared in Forbes) Here are five things in business tech news that happened this week and how they affect your business. Did you…

Gene MarksJanuary 5, 2025

Philly.com

Small business owners can use LinkedIn to get more customers, according to Philly experts

(This column originally appeared in The Inquirer) LinkedIn has become a recruiting powerhouse, where approximately seven job seekers are hired by employers every minute. But…

Gene MarksNovember 26, 2024

The Hill

What America’s small businesses have to say about 2024 (and what they expect in 2025)

(This column originally appeared in The Hill) Small businesses employ about half of the workers in this country and generate nearly half of the nation’s gross domestic product.…

Gene MarksOctober 23, 2024

Philly.com

Succeeding on Etsy isn’t easy. Here’s how three local sellers do it.

(This column originally appeared in the Philadelphia Inquirer) Many entrepreneurs are finding that online marketplaces, like Etsy, are a great way to create new businesses — or…

Gene MarksSeptember 10, 2024