customers Archives - Page 2 of 6

Philly.com

Trade shows can be a gamble, but here’s how small business owners can benefit

(This column originally appeared in The Inquirer) After suffering an enormous downturn during the COVID pandemic, the trade show industry has mostly recovered, with one…

Gene MarksJune 25, 2024

Philly.com

How small businesses can make the most out of holidays like Mother’s Day

(This column originally appeared in The Inquirer) Mother’s Day, which is on May 12 this year, is expected to generate more than $33 billion in spending…

Gene MarksMay 6, 2024

Guardian

Cash, cards, Venmo … don’t turn away customers who actually want to pay

(This column originally appeared in The Guardian) Splitting the bill with Venmo, paying with your Starbucks app, tap-and-go with your phones — how we pay…

Gene MarksMarch 24, 2024

Forbes

These Are The Worst CRM Applications For Your Business

(This column originally appeared in Forbes) Recently, USA Today published their list of the Best CRMs (Customer Relationship Management) software for 2024. And there…

Gene MarksFebruary 12, 2024

Uncategorized

Why Acquiring Real Estate Customers Is So Hard…And Here’s What To Do About It

Are you in the real estate business? Then you must know how hard it is to get new customers. The industry is uber-competitive and today’s…

Gene MarksJune 27, 2022

Entrepreneur

What Exactly Is A “Porterage” Fee? It’s a Great Example of What You Shouldn’t Be Charging Your Customers

(This article originally appeared in Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. Can you guess what a “porterage fee” is? No, don’t Google…

Gene MarksMay 26, 2022

Forbes

LinkedIn Tops The Charts For The Platform With The Most Brand Phishing…And Other Small Business Tech This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1-LinkedIn becomes #1 in…

Gene MarksApril 24, 2022

Forbes

On CRM: “User Friendly” And This One Other Thing Are The Two Most Important Requirements For A Small Business CRM

This article originally appeared in Forbes) A press release from a CRM company called Evergent caught my eye this week. The company announced the release…

Gene MarksApril 22, 2022

Entrepreneur

A Bakery’s ‘Vulva-Nut’ Doughnut Brings Pleasure to Its Customers

(This article originally appeared in Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no…

Gene MarksFebruary 18, 2022

Guardian

Drunk at the bar: are small businesses responsible for customers’ behavior?

(This article originally appeared in The Guardian) Should a small business be responsible for their customers’ behavior? That’s the question the owners of La Fogata…

Gene MarksOctober 3, 2021