customers Archives - GeneMarks.com

Guardian

Retailers are making returns harder. A carpet seller taught me why that’s a mistake

(This column originally appeared in The Guardian) In my 30-plus years of being an accountant I have learned many business lessons from people who were…

Gene MarksOctober 4, 2026

Forbes

New AI Technology Is Powering The Ag Industry. Here Are Some Examples.

(This column originally appeared in Forbes) AI and other technology tools are quickly making their way into the agricultural industry, helping both farmers and the…

Gene MarksOctober 1, 2026

Philly.com

Penn and Community College of Philadelphia launch an academy for West Philadelphia businesses

(This column originally appeared in the Inquirer) A new, free educational program for West Philly small businesses is launching this fall, giving them access to…

Gene MarksSeptember 29, 2026

Entrepreneur

Your Merch Could Be a Marketing Goldmine. Stop Treating It Like a Cash Grab.

(This column originally appeared in Entrepreneur) Key Takeaways Keep merch affordable and use it to reward customers, build goodwill and strengthen loyalty. The real value…

Gene MarksSeptember 18, 2026

Forbes

Your Website Was Built For Humans. Now It Needs To Work For AI Agents.

(This column originally appeared in Forbes) Within five years, your website’s most important visitor won’t be a person. It’ll be an AI agent. That was my…

Gene MarksJuly 21, 2026

The Hill

Remember, as midterm season heats up, politics and business just don’t mix

(This column originally appeared in The Hill) A Brooklyn coffee shop recently made global news, but not because of its great coffee. It was because the owner…

Gene MarksJuly 11, 2026

Philly.com

How these local entrepreneurs beat the odds when starting a business

(This column originally appeared in the Inquirer) Starting a business is hard, and most fail. But a handful of local entrepreneurs are beating the odds. They’re…

Gene MarksApril 28, 2026

Philly.com

Philly business owners could save thousands with this little-known resource

(This column originally appeared in the Inquirer) If you own a business in Philadelphia and you’re looking for financing, one little known resource is the Philadelphia Industrial…

Gene MarksFebruary 17, 2026

Entrepreneur

How to Extend Your Brick-and-Mortar Holiday Sales Beyond the Holidays

(This column originally appeared in Entrepreneur) Key Takeaways Many small businesses rely on a good holiday season to support them through the entire year, but this…

Gene MarksNovember 27, 2025

Philly.com

Despite challenges in 2025, Philly-area small businesses remain resilient and optimistic

(This column originally appeared in the Inquirer) From inflation to tariffs to labor shortages, small businesses in Philadelphia have faced many challenges in 2025. But…

Gene MarksNovember 18, 2025