(This column originally appeared in Forbes) Customer Relationship Management (CRM) and other software vendors love to tout their features, functionality, automation, AI tools and analytics.…
Gene MarksJune 8, 2023
(This column originally appeared in Forbes) Right now, as I write this, countless software companies are building new features into their products that will leverage…
Gene MarksMay 9, 2023
My company has been implementing CRM systems for more than two decades. Sometimes people ask me what’s changed the most over that period of time.…
Gene MarksMay 9, 2023
I write and speak a lot about the economy and although there have been plenty of economic challenges facing small businesses over the past few…
Gene MarksMay 2, 2023
In my first blog I explained why Bigin is a better and more cost effective option for a small business than Zoho CRM or other…
Gene MarksApril 25, 2023
(This column originally appeared in Forbes) While the mainstream public has been obsessed with ChatGPT, the conversational AI chatbot that’s been popular for making recipes,…
Gene MarksApril 19, 2023
If you’re researching a customer relationship management (CRM) system for your company you’ve probably already run into Bigin, the small business CRM application made by…
Gene MarksApril 18, 2023
(This column originally appeared in Forbes) Pipedrive is a good CRM product. But unfortunately a recent press release from the company doesn’t help its credibility.…
Gene MarksMarch 20, 2023
(This column originally appeared in Forbes) CRM consultants can provide value, but they’re not required. Do you need an outside consultant to help you implement…
Gene MarksMarch 3, 2023