business marketing Archives

Entrepreneur

How to Extend Your Brick-and-Mortar Holiday Sales Beyond the Holidays

(This column originally appeared in Entrepreneur) Key Takeaways Many small businesses rely on a good holiday season to support them through the entire year, but this…

Gene MarksNovember 27, 2025

Entrepreneur

Want to Increase Sales? Start With This Weekly Report.

(This column originally appeared in Entrepreneur) Key Takeaways A disciplined, weekly-reviewed pipeline report gives business owners a clear, data-driven view of future revenue and potential shortfalls.…

Gene MarksOctober 28, 2025

Entrepreneur

My Profitable Company Is Worthless to Investors — Here’s Why That Works in My Favor

(This column originally appeared in Entrepreneur) Key Takeaways After 25 years in business, I realized my company generates income but holds no sellable value. If your…

Gene MarksSeptember 3, 2025

Forbes

How AI Is Ending Google’s Search Monopoly

(This column originally appeared in Forbes) A couple of years ago I attended an excellent conference in Seattle by a well known firm that provides online…

Gene MarksAugust 1, 2025

Podcasts

Businesses Shift Strategies to Digital and text Messaging Marketing

This week’s “On the Mark” episode offers insights on how businesses could approach enhancing their presence in the marketplace. Using online data from SEMRush over…

Gene MarksJuly 8, 2022