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Shrinkflation, Communication, and Other Tips to Handle Inflation

By April 3, 2022No Comments

In this episode of the “On the Mark” podcast, Gene Marks shares some tips on how your business can navigate inflation, including strategically raising some prices, investing in a communication platform to keep customers informed, and practicing “shrinkflation” — keeping prices the same but selling less product. Most importantly, Marks emphasizes buying inventory to eliminate uncertainty about future price increases. Listen here.

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