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Nine ways to help your small business survive coronavirus

By March 24, 2020No Comments

(This post originally appeared on

These are very challenging times for businesses in the Delaware Valley.

Tens of thousands of restaurants, retail stores and other firms have been ordered to shut down, employees are being forced to work from home, supply chains are disrupted and orders have been drying up. Many of my clients are increasingly concerned as to whether or not their businesses will even survive this pandemic as no one knows how long the economic situation will last.

But most will survive. This situation will not last forever. Things will turn around and, I believe, strongly rebound. But in the meantime if you’re running a small business you have to do everything in your power to hoard the most important asset you have and no, I don’t mean toilet paper. I mean cash. To do this, I urge you to take these actions right away.

Get a loan from the Small Business Administration.

The Small Business Administration is now offering different kinds of loans to small businesses. Usually, the SBA just guarantees the loans extended by authorized banks and the process can take a while. But now, under its Economic Injury Disaster Loan Program, most smaller companies can apply for a loan directly from the SBA. Borrowing can be as much as $2 million and are at interest ratesattractively ranging from 2.75 to 3.75 percent. Borrowers can pay these loans back for up to a30-year period, or even sooner. I’m told that because the loans are direct, both the approval process and turnaround times are shortened so you can get the cash in your bank account quite quickly.

Take advantage of more federal relief coming.

Congress will be passing a new bailout bill this week and many expect it to include provisions for small businesses that will include relief for localities, relaxation of payroll taxes and direct payments to individuals. In addition, a new bill is quickly gaining momentum that will allow small businesses to receive grants (not loans, so no payback is required) from the Small Business Administration that will help them cover their payroll costs through June 30. Every small business owner should be keeping a close eye on the coming legislation and be prepared to act.

Apply for waivers to keep operating.

Pennsylvania and New Jersey have already issued orders for non-essential or non life-sustaining businesses to shut down and a similar order is expected this week from Delaware. If your business is not essential then please, keep your people (and yourself) home and safe. However, if you believe that your business should also be allowed to continue, you can apply for a waiver both on the PA and NJ websites. Remember that even if you’re not allowed to continue operations at your facility both states are allowing you to keep doing business as long as everyone stays at home. If you need help getting your workers setup remotely, the big online conferencing providers like Zoom, and Microsoft are offering financial incentives and discounts.

Get help from your state.

Right now, most states around the country are waiting for the federal government to provide them with assistance and are pointing their small businesses towards the Small Business Administration. However, Pennsylvania and New Jersey have a number of business loans and other resource programs in effect that can provide low-cost financing for companies in need. Be aware that most of these programs are geared towards expansion and hiring, rather than emergency cash flow, but there may be room for negotiation, if you apply. Also, if you need free business advice or counselling to help see you through these times, you should reach out to the advisors at Small Business Development Centers at TempleLehigh and Rutgers Universities.

Get help from the city.

As of now, the City of Philadelphia has no specific programs to help small businesses affected by the Coronavirus, but that’s likely to change soon. “The City and PIDC will launch a program to support Philadelphia businesses, help maintain payroll obligations, and preserve jobs impacted by the spread of COVID-19,” officials confirmed on the city’s website. The city says that their forthcoming program will be tiered, aimed to provide targeted support for small businesses and include a “mix of new grants and zero-interest loans for Philadelphia businesses that make under $5 million in annual revenue. It also promises that the PIDC, which provides financing for eligible small businesses will continue to offer its existing lending programs for small and midsize businesses on flexible terms “to provide working capital, fund contract receivables, refinance high-interest debt, and meet other needs.”

Get your tax refund now.

The Treasury Department has extended the date of filing personal returns to July 15th, including the requirement to make your final 2019 payments. However, if you think you’re due a refund from last year then I recommend you get your taxes filed as soon as possible so that you claim that money. No refunds can be paid until all the forms are in. Talk to your accountant.

Consider your employees.

It was only just a few weeks ago that our biggest problem was finding people, right? My belief is that when the pandemic ebbs, businesses will get back to business quickly and the demand for workers will again be strong. New federal legislation is requiring employers with less than 500 employees to pay for sick and family leave time. However, there will be a tax credit available and relief from payroll taxes and if you have less than 50 employees the Department of Labor has the authority to exempt you from compliance if the policy would “jeopardize the viability of the business as a going concern.” A great summary of all your workplace considerations is on Philadelphia’s Fox Rothschild, website. Think long term – you will need these people (and they will need their jobs) sooner than you think, so communicate, educate and take care of them.

Finally, re-visit your suppliers.

Your goal is to conserve cash. So go to your larger suppliers and vendors (you know who they are) and ask for help. Many big companies – like Facebook and JP Morgan – are offering grants to small businesses. But other big vendors are pitching in too. Local giants like PECO and Comcast are offering programs to help not only individuals but their small business customers. Online lenders like Kabbage and big banks from Capital One to Wells Fargo are waiving fees and extending payment deadlines. Even some landlords like Philadelphia’s Nathan Nichols are offering to defer payments. Why? Because, like Daniels, many big corporations want to “ease a little bit of stress” among their tenants and customers. Call your larger vendors and ask for help. If you’re like many of my clients, you’ll be encouraged by their response. They want to keep you in business as much as you do.

There is no sugar coating it: this is a bad situation. And it will probably go on into the summer. If you’re running a restaurant, a shop or a business that has been closed down because of this pandemic I am very much in sympathy. But we, as business owners, must rise to the occasion. We’ve got companies to run and employees who rely on us.

Take the steps above. Conserve cash. Weather the storm. We’ll make it.

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