Entrepreneur Archives - GeneMarks.com

Entrepreneur

Your Merch Could Be a Marketing Goldmine. Stop Treating It Like a Cash Grab.

(This column originally appeared in Entrepreneur) Key Takeaways Keep merch affordable and use it to reward customers, build goodwill and strengthen loyalty. The real value…

Gene MarksSeptember 18, 2026

Entrepreneur

The Next Market Crash Is Coming — Here’s How to Prepare Your Business

(This column originally appeared in Entrepreneur) Key Takeaways Stock market contractions are inevitable — the S&P 500 has fallen more than 10% on 25 separate occasions…

Gene MarksAugust 19, 2026

Entrepreneur

After Over 30 Years in Business, Interior Designer Nate Berkus Shares the Lessons Behind His Enduring Success

(This column originally appeared in Entrepreneur) Key Takeaways Build teams and delegate: Great companies scale by not having the founder do everything. Keep your toe…

Gene MarksJuly 27, 2026

Entrepreneur

This One Tax Move Could Save Your Company A Lot of Money

(This column originally appeared in Entrepreneur) Key Takeaways Recent tax changes have made it worthwhile for many business owners to revisit their entity structure, as the…

Gene MarksJune 25, 2026

Entrepreneur

I’m a Business Consultant Who’s Seen the Best Advice Fail Companies — Here’s What Goes Wrong

(This column originally appeared in Entrepreneur) Key Takeaways Most companies don’t fail because of bad advice — they fail because leaders don’t consistently execute the good…

Gene MarksMay 29, 2026

Entrepreneur

15 Things About Running A Small Business in 2026 That Are The Same as 2006

(This column originally appeared in Entrepreneur) Mobile apps. The internet. E-commerce. Global reach. Social media. AI. Drones. There’s no shortage of forces that have reshaped business over…

Gene MarksMay 6, 2026

Entrepreneur

7 Overlooked Ways to Cut Costs in Your Business Right Now

(This column originally appeared in Entrepreneur) Most cost savings aren’t dramatic — they’re hidden in plain sight. If you’re running a business, you’ve probably seen your costs…

Gene MarksApril 21, 2026

Entrepreneur

Why This Old-School Payment Method Still Dominates Small Business — and How It Gives Owners an Edge

(This column originally appeared in Entrepreneur) Key Takeaways Why paper checks aren’t dead yet: Most small business owners still rely on them — what’s behind the…

Gene MarksApril 2, 2026

Entrepreneur

Why I Cancelled a Candidate’s Interview 15 Minutes Before It Started

(This column originally appeared in Entrepreneur) Key Takeaways A last-minute complication before a scheduled interview highlighted how candidates handle unexpected problems in real time. The situation…

Gene MarksMarch 11, 2026

Entrepreneur

Pay Transparency Is Changing the Rules for Employers — Here’s What You Need to Know

(This column originally appeared in Entrepreneur) Key Takeaways Pay transparency is quietly reshaping hiring and compensation decisions in ways many employers don’t expect. As the rules…

Gene MarksMarch 4, 2026