Entrepreneur To Maximize Your Profits This Black Friday, You Need to Collect More Than Your Customers Dollars (This column originally appeared in Entrepreneur) Black Friday — the day after Thanksgiving — is the biggest shopping day of the year and the…Gene MarksNovember 14, 2023
Philly.com How local business owners are scaring up profits this Halloween season (This column originally appeared in The Inquirer) Many businesses see the holiday as a way to run special promotions, but to truly leverage the…Gene MarksOctober 24, 2023
Entrepreneur Was This the Worst Sales Promotion in the History of Sales Promotions? (This post originally appeared on Entrepreneur) Want a great idea to increase your sales? Go no further than the promotional idea (more…)Gene MarksAugust 30, 2019
Guardian Is an influencer promoting your business? Sign an agreement – or risk getting burned (This post originally appeared on The Guardian) These days many a small business may be thinking about hiring a social media influencer to help create…Gene MarksMay 23, 2019