halloween Archives - GeneMarks.com

Guardian

Halloween before Labor Day? Businesses should just go for it

(This column originally appeared in The Guardian) I’ve never had a pumpkin spice latte. It’s not because I have anything against the seasonal bestseller from Starbucks,…

Gene MarksSeptember 1, 2024

Philly.com

How local business owners are scaring up profits this Halloween season

(This column originally appeared in The Inquirer) Many businesses see the holiday as a way to run special promotions, but to truly leverage the…

Gene MarksOctober 24, 2023

Entrepreneur

Unmasking The Truth Behind Spirit Halloween’s Pop-Up Success

(This column originally appeared in Entrepreneur) Spirit Halloween expects to hire 40,000 seasonal workers and a 'record number' of pop-up locations this year —…

Gene MarksOctober 12, 2023

Philly.com

Philly area businesses embrace Halloween parades and promos to boost marketing and sales

(This column originally appeared in the Philadelphia Inquirer) When it comes to sales, the holiday season is usually the most important time of the year…

Gene MarksOctober 26, 2022