Gen Z Archives - GeneMarks.com

Guardian

AI is coming for young people’s office jobs. That’s good news for the construction industry

(This column originally appeared in The Guardian) While standing on the sideline watching a high school soccer game, my friend, who owned a small and successful…

Gene MarksDecember 28, 2025

Guardian

Born into crisis, gen Z is saving for retirement like no other generation

(This column originally appeared in The Guardian) Research published at the end of last year by the Investment Company Institute with help from the University of Chicago found that…

Gene MarksJuly 6, 2025

Guardian

Small business owners aren’t jumping for joy about the US economy — but they still aren’t jumping ship

(This column originally appeared in The Guardian) Small businesses in the US account for approximately half of the country’s jobs, so when small businesses are doing well,…

Gene MarksJune 22, 2025

Guardian

Skip the lemonade stand: let kids be kids not mini-entrepreneurs

(This column originally appeared in The Guardian) Would you eat ice-cream or cookies baked in some kid’s kitchen? Or drink a cup of lemonade made and…

Gene MarksSeptember 15, 2024

Guardian

Chevrolet dealership’s The Office-inspired TikTok series goes viral

(This column originally appeared in The Guardian) A mysterious person leaving miniature ducks around the office. An employee who eats the food at a potluck lunch…

Gene MarksAugust 4, 2024

Guardian

Parents attending their child’s job interview? As a manager, I’m all for it!

(This column originally appeared in The Guardian) Many have thrown up their hands in horror at news that one in four of gen-Z job applicants —…

Gene MarksJune 16, 2024

Guardian

Gen-Z students are choosing a trade over college. That shows they’re smart

(This column originally appeared in The Guardian) Just this past week I stopped by a local convenience store around 6am for a coffee before a long…

Gene MarksMay 19, 2024

The Hill

Don’t believe the media hype about Gen Z

(This article originally appeared on The Hill) Do you know that Gen Z employees expect “open communications and diversity” from their employers? Yup, they do,…

Gene MarksJune 16, 2022

Guardian

Gen Z workers are more confident, diverse and tech-savvy but lack experience

(This article originally appeared in The Guardian) Millennials are getting old. The people on the upper end of that demographic — defined by Pew Research…

Gene MarksDecember 5, 2021

Forbes

Apple’s Wozniak Supports Right To Repair…And Other Small Biz Tech News

(This article originally appeared on Forbes) Here are five things in technology that happened this past week

Gene MarksJuly 11, 2021