digital marketing Archives

Philly.com

TikTok ban could harm small businesses in Philly and beyond

(This column originally appeared in The Inquirer) President Joe Biden signed new legislation in April that would effectively ban TikTok unless the owners divest from the platform. Many experts believe…

Gene MarksMay 13, 2024

Forbes

Business Tech Roundup: Salesforce’s Einstein Copilot Brings AI To CRM

(This column originally appeared in Forbes) 1 — Salesforce announced the public beta availability of Einstein Copilot. CRM company Salesforce has announced Einstein Copilot — the…

Gene MarksMarch 3, 2024

Forbes

Business Tech Roundup: Google “Cannot Proceed” With Third-Party Cookie Deprecation

(This column originally appeared in Forbes) Here are five things in tech that happened this week and how they affect your business. Did you…

Gene MarksFebruary 11, 2024

Forbes

The Problem With Intuit’s AI Strategy

(This column originally appeared in Forbes) With a 65 percent global market share, Intuit is one of – if not the - world's largest providers of…

Gene MarksSeptember 1, 2023

Podcasts

Businesses Shift Strategies to Digital and text Messaging Marketing

This week’s “On the Mark” episode offers insights on how businesses could approach enhancing their presence in the marketplace. Using online data from SEMRush over…

Gene MarksJuly 8, 2022

Philly.com

Email marketing is bigger than ever, so here’s how your small business should do it

(This article originally appeared in the Philadelphia Inquirer) Email is a critical marketing tool. Research firm Statistica reports that in 2020, about 306 billion emails…

Gene MarksOctober 4, 2021