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    Why You Shouldn’t Buy Business Software This Year Forbes

    Why You Shouldn’t Buy Business Software This Year

    (This column originally appeared in Forbes) Earlier in 2026 shares of some of the world’s largest business software companies — including HubSpot, Intuit, Autodesk, Salesforce, Drobox, Adobe and…
    Gene Marks
    Gene MarksMarch 25, 2026
    AI Digital Humans Are Coming, And Could Be The “Front Door” For Most Businesses Forbes

    AI Digital Humans Are Coming, And Could Be The “Front Door” For Most Businesses

    (This column originally appeared in Forbes) Bots on phones. Bots on chats. Bots by email. But how about a real life AI human? It’s happening right…
    Gene Marks
    Gene MarksMarch 16, 2026
    AI could give us our lives back — if we don’t blow it Guardian

    AI could give us our lives back — if we don’t blow it

    (This column originally appeared in The Guardian) The other day I pulled into the parking lot of a client’s offices and in the spot next to…
    Gene Marks
    Gene MarksMarch 15, 2026
    Why Pentesting Is Important For Small Businesses Forbes

    Why Pentesting Is Important For Small Businesses

    (This column originally appeared in Forbes) My clients are mostly small and mid-sized businesses. Many have experienced cyberattacks or been on the wrong side of a…
    Gene Marks
    Gene MarksMarch 14, 2026
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    AI is already changing how lawyers work — ready or not Daily Herald

    AI is already changing how lawyers work — ready or not

    (This column originally appeared in The Daily Herald) AI assistants like ChatGPT, Claude, Copilot, Gemini and even Grok are growing in popularity among the local legal…
    Gene Marks
    Gene MarksFebruary 22, 2026
    US small businesses are doing fine. Don’t believe me? Look at the numbers Guardian

    US small businesses are doing fine. Don’t believe me? Look at the numbers

    (This column originally appeared in The Guardian) Regardless of all the challenges they face, small businesses have been doing pretty well in this country across the…
    Gene Marks
    Gene MarksJanuary 25, 2026
    Small Business Technology News: AI Use Cases From PepsiCo, Wells Fargo, Capital One, Tesla And Others Forbes

    Small Business Technology News: AI Use Cases From PepsiCo, Wells Fargo, Capital One, Tesla And Others

    (This column originally appeared in Forbes) These are new case studies on how larger companies are deploying AI internally. Many of these applications will be making…
    Gene Marks
    Gene MarksJanuary 25, 2026
    Build Or Buy AI? A CTO Explains Why Data, Governance, And Control Matter Most Forbes

    Build Or Buy AI? A CTO Explains Why Data, Governance, And Control Matter Most

    (This column originally appeared in Forbes) The age old question: build or buy? Ella Haman is the chief technology officer for Kapitus, a financial services…
    Gene Marks
    Gene MarksJanuary 8, 2026
    Intuit bets big on AI, and other tech stories you may have missed Accounting Today

    Intuit bets big on AI, and other tech stories you may have missed

    (This column originally appeared in Accounting Today) 1. Revolutionary Intuit/OpenAI partnership Intuit has announced a $100 million partnership with OpenAI to integrate its financial products —…
    Gene Marks
    Gene MarksDecember 24, 2025
    When Will Small And Mid-Sized Businesses In Construction Truly Adopt AI? Tech Company Trimble Urges Patience Forbes

    When Will Small And Mid-Sized Businesses In Construction Truly Adopt AI? Tech Company Trimble Urges Patience

    (This column originally appeared in Forbes) In the construction industry, AI use cases are beginning to grow. Construction Industries Slowly Adapting AI At my clients’ jobsites,…
    Gene Marks
    Gene MarksDecember 24, 2025
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