Customer Relationship Management Archives

Entrepreneur

To Maximize Your Profits This Black Friday, You Need to Collect More Than Your Customers Dollars

(This column originally appeared in Entrepreneur) Black Friday — the day after Thanksgiving — is the biggest shopping day of the year and the…

Gene MarksNovember 14, 2023

Forbes

On CRM: The Inconvenient Truth About Salesforce

(This column originally appeared in Forbes) Earlier this month Salesforce, the undisputed leading customer relationship management software provider in the world, announced that it was…

Gene MarksJanuary 19, 2023

Forbes

On CRM: Have You Ever Considered Buying Amazon’s CRM System?

(This article originally appeared in Forbes) Did you know that Amazon has a customer relationship management system for sale? It does. It’s called Amazon Connect.…

Gene MarksJuly 1, 2022

Uncategorized

Why Acquiring Real Estate Customers Is So Hard…And Here’s What To Do About It

Are you in the real estate business? Then you must know how hard it is to get new customers. The industry is uber-competitive and today’s…

Gene MarksJune 27, 2022

Forbes

On CRM: How SugarCRM’s Sentiment Analysis Will Ultimately Kill Surveys

(This article originally appeared on Forbes) When a survey is sent to you, do you normally complete it? I admit I rarely do. I know…

Gene MarksAugust 24, 2021

Forbes

On CRM: Why Can’t I Generate A Simple Report Just By Asking For It?

(This article originally appeared on Forbes) I was having a conversation with a friend the other day about analytics. He works for a healthcare analytics

Gene MarksAugust 12, 2021

Forbes

On CRM: Mark Zuckerberg’s Metaverse Is Coming And It’s Going To Totally Disrupt CRM. Are You Ready?

(This article originally appeared on Forbes) Ever heard of the "metaverse?" It's coming. And if you're using or implementing a CRM

Gene MarksAugust 2, 2021

Forbes

On CRM: The Best CRM For An Accounting Firm Is Probably No CRM

(This article originally appeared on Forbes) I'm proud to be a certified public accountant. My profession is highly regarded.

Gene MarksJuly 15, 2021

Forbes

Is Salesforce Overpriced?

(This article originally appeared in Forbes) My company implements both Salesforce and Zoho CRM, among a few other customer

Gene MarksJuly 5, 2021

Forbes

On CRM: 5 Cutting-Edge Tools To Ensure The Integrity Of Your CRM Database

(This article originally appeared in Forbes) Customer Relationship Management systems, despite what all the vendors

Gene MarksJune 21, 2021