Columns - GeneMarks.com

Entrepreneur

Did You Really Increase Your Sales This Year? Don’t Be Fooled By Your Financial Statements.

(This article originally appeared in Entrepreneur) Opinions expressed by Entrepreneur contributors are their own. I was recently at a client’s offices to review their June…

Gene MarksJuly 25, 2022

Forbes

Google Gives New Life To Old MacBooks And PCs…And Other Small Business Tech News This Week

(This column originally appeared in Forbes) Here are five things in technology that happened this past week and how they affect your business. Did you…

Gene MarksJuly 25, 2022

The Hill

No, half of small businesses aren’t ‘in jeopardy of closing’ by fall — not even close

(This column originally appeared on The Hill) As someone who writes about small business, I receive lots of ridiculous surveys from companies and their public…

Gene MarksJuly 21, 2022

Philly.com

Independent contractor or employee? For small businesses, new rules could change worker status.

(This article originally appeared in the Philadelphia Inquirer) If your business, like mine, uses independent contractors, then new rules in the works at the Department…

Gene MarksJuly 19, 2022

Forbes

Twitter Is Testing A Co-Tweeting Feature…And Other Small Business Tech News This Week

(This column originally appeared in Forbes) Here are five things in technology that happened this past week and how they affect your business. Did you…

Gene MarksJuly 17, 2022

Forbes

On CRM: 1 In 4 Small Businesses Replaced Their CRMs In 2022 And These Are The Lessons Learned

(This column originally appeared in Forbes) A new survey of 300 marketing executives conducted by Third Door Media — the publishers of marketing and SEO…

Gene MarksJuly 14, 2022

Accounting Today

The return of Lotus, and other tech stories you may have missed

Excel’s old rival is back, ‘Buy Now Pay Later’ is on the rise, Google is starting to charge small businesses for apps that were previously…

Gene MarksJuly 13, 2022

Philly.com

Pooled Employer Plans for 401(k)s are growing in popularity for small businesses. Here’s why it can save you money.

(This article originally appeared in the Philadelphia Inquirer) We’re all aware that there’s a retirement crisis in this country. Not enough people are saving for…

Gene MarksJuly 11, 2022

Forbes

Google Is Phasing Out Free G Suite For SMBs…And Other Small Business Tech News This Week

(This column originally appeared in Forbes) Here are five things in technology that happened this past week and how they affect your business. Did you…

Gene MarksJuly 10, 2022

Podcasts

Businesses Shift Strategies to Digital and text Messaging Marketing

This week’s “On the Mark” episode offers insights on how businesses could approach enhancing their presence in the marketplace. Using online data from SEMRush over…

Gene MarksJuly 8, 2022

ONLINE AND IN PRINTA past columnist for both The New York Times and The Washington Post, Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Inc. Magazine, Entrepreneur Magazine and The Guardian.