When many new business owners hear the phrase “content marketing,” their thoughts immediately run towards clickbait-type headlines or SEO terms. However, the most successful content marketing does more than just generate leads. It allows you to build a relationship with your potential customers by presenting yourself as an expert in your field. So, how do you create engaging content for your readership? In this episode, Jon Aidukonis and Gene Marks, along with special guest Jason Morrison of JJK Digital, discuss how the pandemic has impacted the type of content we consume and how small business owners can capitalize on these trends.