(This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…
(This column originally appeared in Forbes) This week Salesforce released yet another version of its platform targeted at small businesses. I say “yet another version”…
(This column originally appeared in Forbes) Are you comparing the features of all those CRM applications in your evaluation? Please…stop. I know: it’s your instinct,…
(This column originally appeared in Forbes) Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their…
(This column originally appeared in Forbes) A new survey of 300 marketing executives conducted by Third Door Media — the publishers of marketing and SEO…
(This article originally appeared in Forbes) Did you know that Amazon has a customer relationship management system for sale? It does. It’s called Amazon Connect.…