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Books by Gene Marks...
The Manufacturer's Book of Lists

The Manufacturer's Book of Lists

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70+ lists from 60+ manufacturing experts…

Your warehouse... Your inventory... Your sales... Your people... Your financials... Your technology... ...All the questions you have about running a manufacturing business are answered by experts in their field.

  • 10 tips for improving your warehouse safety
  • 20 methods for your reducing overstocked inventory
  • 12 employee notices you may need to post in your plant
  • 3 ways manufacturers can use social media to win business
  • 6 Federal tax benefits specifically for manufacturers
In God We Trust

In God We Trust: Everyone Else Pays Cash

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In his book you'll find a collection of funny and insightful essays, taken from Gene's Forbes, Business Week & American City Business Journals columns. You'll learn:

  • How one business person generates more leads through social networking;
  • What Paris Hilton knows about successfully negotiating and starting up a business too;
  • Why some bonus plans work and others fail;
  • Where one smart business person goes to reduce her travel costs;
  • How Jessica Alba's recent credit crisis affects us all;
  • How flatulence became gold for one successful entrepreneur;
  • ...and much more

 

Also available on:
Amazon Kindle

 

 

Streetwise Small Business Book Of Lists


Read reviews from:

The Los Angeles Times
SmallBiz Resource.com
Network World
The Evening Bulletin
Small Biz Technology.com
The Miami Herald

Streetwise Small Business Book Of Lists

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There are 24 million American small businesses. Every day, hundreds of owners make decisions about what products and services to buy based on sketchy facts, gut feelings, and the occasional recommendation. What if there was an authoritative one-stop resource packed with hundreds of answers to important small business questions?

 

Now, there is! Streetwise Small business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits edited by Gene Marks is based upon exhaustive market research that will show small business owners how to manage more effectively, increase sales, and lower expenses. By providing quick resources, answers, and much-needed advice from over 300 experts, this book gives small business entrepreneurs advice they can rely upon year after year.

 

 

book Outfoxing the Small Business Owner


Read reviews from:

The Los Angeles Times
SmallBiz Resource.com
Network World
The Evening Bulletin
Small Biz Technology.com
The Miami Herald

SmallBizTechnology.com

Outfoxing the Small Business Owner, Crafty Techniques for Creating a Profitable Relationship

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Whether you're an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can't afford to ignore. Your bottom line depends on it. Yet to capture this market, you'll need to adopt a new strategy--a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners.

Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners--and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:

  • Get your product or service noticed
  • Foster long-term partnerships
  • Identify and address their true business needs
  • Collect payments in a timely manner
  • And much, much, more!

 

Marks provides the unique insights you need to sell, service, and just plain deal with your small business customers. With this knowledge in hand, you can turn your smallest customers into your biggest profits.

 

 

Small Business Desk Reference

 

Small Business Desk Reference

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Whether someone is starting a business for the first time or the fiftieth, this book provides more knowledge and know-how than any other resource. With information on buying a business or franchise, writing a business plan, handling finances, accounting, legal issues, personnel, operations, marketing, sales, customer service, taxes, insurance and ethics, this comprehensive volume can't be beat. Coverage includes:

  • Information on home offices, profits, loss, reinvesting, and planning the next steps
  • Supplemental materials on start-ups for restaurants, property management, retail, consulting, and service businesses
  • Beats the competition in coverage--and a better value
  • Authors of each section are top experts in their fields
  • Detailed index helps readers find information fast, along with a complete glossary, forms, and a contract primer

 

 

Complete Idiot's Guide to Successful Outsourcing

Complete Idiot's Guide to Successful Outsourcing

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Outsourcing is "in"--now readers can see how it's done.

 

In this clear-cut guide to outsourcing, business owners and managers will learn the historical and global issues of outsourcing, whether they really need to outsource at all, how to decide the costs and benefits of outsourcing, tips on hiring and managing outsourced help, and how to keep in compliance.

 

  • Outsourcing has become one of the biggest trends in business today
  • The only consumer-level book available on how to evaluate and successfully implement outsourcing
  • 90% of all U.S. businesses now outsource some work (from payroll or IT to business development or financial management)
  • Some small businesses are reporting up to 30% in cost savings by outsourcing large portions of their work